Tone of Voice – Why how you say it, matters to your brand.
“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price
Maximising Social Media for your Brand
Still questioning whether Social Media offers any real value to your Brand? In today's market, a Brand’s Social Media presence is expected. Not
What is a ‘Brand’?
In order to build a brand, we have to understand what one actually is. Working within the design and marketing industry, we always
Why a Customer Value Proposition is vital to your positioning
What is a Customer Value Proposition and why should your brand be defining one. Customer perceived value is ‘the prospective customers evaluation of
The Evolution of Packaging
Where once packaging was arguably only about logistics, the medium has undeniably evolved over the years to be a part of the
How to Drive Sales Through Your Business Social Media
Numerous acronyms, metrics and a new buzzword every five minutes, the world of social media can feel overwhelming to anyone, let alone
The New Product Development process defined
Over the years we have worked with a number Category, Innovation and Product Development managers, so understand how vitally important a smooth
On target: the importance of SMART goal setting in marketing
How do you measure the success of your marketing campaigns? How do you know if you are on track to hit your targets? How
Royal Ascot is always the favourite for advertising
Another year, another Royal Ascot and most people look to the incredible outfits, slick top and tails and eye-catching hats on show
Joy marketing: what is it and how can it add to your marketing strategy?
Joy – the feeling of great pleasure and happiness. Who doesn’t want to feel joyous and happy? In fact a staggering 93% of