Can A Blue Monday Campaign Inspire Your Strategy?
Strategy will get you through a Blue Monday campaign. Three words – plan, plan, plan.
Once described back in the 1900s as the day you did the washing, Blue Monday campaigns are now an established part of the calendar – if not a slightly disheartening one. Because, far worse than having to do your washing, Blue Monday is now known as the most depressing day of the year (even if most believe it to be pseudoscience).
It’s for not unrecognisable reasons that a lot of businesses choose to use this day to promote a service or product – the marketing opportunities are clear, after all. In fact, the modern meaning for the Blue Monday campaign harks back to 2005 when a marketing company representing Sky Travel put their thinking caps on and came up with an equation to calculate the most depressing day of the year – and it is now widely accepted (but mainly only by marketers) as the third Monday in January.
These days, the term’s purpose remains the same as it did back in 2005 – with the focus also still on the travel industry. ‘Fly away for Blue Monday!’ scream our social media feeds. But there many opportunities for other businesses to create campaigns that target that day specifically. Like any other seasonal campaign, if it ties in with your business’ narrative and aims then let’s get planning. (On that note, have you seen our blog on seasonal marketing? You should.)
Our Digital Marketing Manager’s advice? Don’t just jump on the hype, it is incredibly important to take a step back and plan your strategy in order to make the most out of your budget and your resources. This especially applies to smaller companies.
And the benefits of having a well structured marketing campaign strategy?
- It will help identify business goals and will structure the campaign to satisfy those goals (costs, profits, products, time periods etc).
- Having clear performance indicators will allow you to determine what parts of the campaign have worked well and what hasn’t in order to learn for future campaigns.
- It will give you time to research your competitors and learn from previous campaigns for good elements that you can adopt and adapt.
- Doing a detailed analysis of your campaign (such as a SWOT analysis) can reveal vulnerabilities so you can avoid social media or branding disasters.
- Gives you a streamlined process you can use for other campaigns or for the same campaign next year
We know that this process can take a lot of time and stress so if you need help with your Blue Monday campaign or if you need any assistant with future campaign ideas, get in touch today and find out how we can help you.
Email hello@blimeycreative.blimeystage.co.uk or call 0115 981 6276