The Brief
Looking to bring their own brand to shelf, Delilah, who have worked with Blimey for over 10 years, tasked the full service creative agency with developing a range of product packaging that reflected its award-winning brand.
The Solution
Exploring a number of designs that worked across a range of labelling and packaging options, a muted palette was chosen to echo the natural and organic produce and developed to work across varying substrates, textures and materials. Blimey also built an e-commerce to take the products reach beyond Nottingham.
The Results
Successfully launched, the products and e-commerce site benefitted from the simpler site navigation which led to over a 15% increase in the number of pages visited on site, with users spending 60% longer browsing, and an impressive 11% reduction in bounce since July 2015. A higher transaction rate thanks to the simpler user journey on-site, resulted in a very healthy 50% uplift in hamper sales.
