The Brief
Fox’s biscuits needed creative support for their Rocky Big Eat campaign, that was to launch nationwide. Pitching alongside other London based agencies, Blimey was chosen to work collaboratively with Mother London to deliver the campaign.
The Solution
Working alongside Mother London to develop the key visual for the launch of Rocky Big Eat, Blimey developed the creative approach for all POS in Asda and Morrisons stores, as well as in-store POS and trade advertising for wholesaler Bestway.
Taking the campaign offline, artwork was commissioned for OOH media including cricket perimeter boards during the summer.
The Results
Prominent floor graphics proved particularly successful in raising awareness in store, and additional shelf listings were secured in Co-Op, Tesco’s, Sainsbury’s and Waitrose.
