The Brief
Wanting to support the outdoor sales team with a suite of engaging experiential stands, HelloFreshUK approached Blimey to design, manufacture, install and logistically manage their outdoor experiential campaigns.
The Solution
Initially securing sign off for our first box stand design, that turned the iconic HelloFresh Delivery Box into the central design piece, filled with fresh fruit and veg and even a grass sofa – it wasn’t long until a second design was commissioned. This time focusing on their recipes from around the world campaign, the Globe Stand was added.
Needing to add a Cooking Demonstration stand to the outdoor sales mix, Blimey completed the design and manufacture of a third stand, that maximised consumer engagement for upcoming festivals and shows. Adding to this, our latest Batak Stand was designed to give passers-by a reason to stop and engage.
The Results
Within the first promotional rotation of the Box Stand, the outdoor sales team recorded a 60% uplift, and a nomination from The Drum Design Awards prompting further concepts to be commissioned. Still a key element in their outdoor activities, the experientials have been a regular feature at shopping centres, train stations and festivals, nationwide.
