The Brief
Looking to extend their current product offering, award-winning cheese maker, Joseph Heler, needed a brand and identity fitting for a ‘handmade cheese with a touch of personality’.
The Solution
Creating a brand rich in character, Blimey crafted an individual identity for each of the four cheeses that reflected their distinct flavours and personality – Winston, Grace, Woodew and Orsom Blue.
Supporting the launch with a styled photoshoot at the historic Woodborough Hall, an e-commerce site in customised magento, and a trade stand ready to tour consumer shows and festivals nationwide – ORSOM Handmade Cheese was born.
The Results
Exhibition stand of the year at Nantwich Festival 2015, and selling out just 3 days from launch, the success secured a brand extension for the distinguished cheese brand – winning a national supermarket listing in 2016.
